Where does the term SEO (Search Engine Optimization) come from?
Search engine optimization The first search engines emerged in the early 90s. Until Google appeared in 1996 many were created, including Yahoo. The Web boom began. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? The search engines. At that time the owners of the webs began to think about how they could reach the first positions … SEO was born!
SEO focuses on organic search results, that is, what is not paid:
Anyway, let’s go to what matters and the reason why (I think) you are reading this chapter:
1. What is SEO?
Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).
SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at a large number of updates that have been Penguin and Panda, and how they have turned around 180 degrees to what was understood by SEO until recently.
Now SEO is pursuing what Matt Cutts himself qualifies as «Search Experience Optimization» or what is the same, «all for the user».
Although there are thousands of factors in which a search engine is based to position a page or another one could say that there are two basic factors: authority and relevance
The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user’s own experience. The more a content is shared, the more users have found it useful.
Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.
SEO can be divided into two major groups:Search engine optimization
On-site: SEO on-site worries about relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, load time, user experience, code optimization and format of URLs.
Off-site: SEO off-site is the part of SEO work that focuses on factors external to the web page in which we work. The most important factors in off-site SEO are the number and quality of the links, presence in social networks mentions in local media, brand authority and performance in search results, that is,
the CTR our customers have. results in a search engine. Sure you are thinking that all this is very well and that it is very interesting but that you are here to know why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.
Once we know what SEO is, we must differentiate whether or not we follow the “recommendations” of the search engine. Black Hat SEO or White Hat SEO Search engine optimization