Search engine positioning Search Engine Optimization (SEO) is the process of affecting the visibility of a website in the organic (that is, unpaid) search results of a search engine.
A search engine is a system that indexes, classifies and prioritizes all Internet content to help users quickly find what they are looking for. In other words, its objective is to convert the query of a user into a set of relevant and quality results.Search engine positioning
Optimization for Search Engines (SEO) is the process of adjusting and adapting the content of a website so that it occupies a more privileged place in the results offered by a search engine and, therefore, gets greater visibility.
SEO encompasses the technical and creative elements needed to improve rankings, attract more traffic and facilitate indexing to search engines. Many factors influence the final result: the text that we write, the links that we add or the webs that link us, the loading speed of the page, etc.Search engine positioning
In short, SEO is simply to (a) ensure that our website is structured in such a way that the search engines understand it and can process it quickly and (b) strive to create content that adds value.
And as the technologies of the search engines evolve and improve, the evaluation that can make a real user of our website has more weight and, therefore, we must ensure that this user will be satisfied with the visit. Search engine positioning
Why should you worry about SEO?
The majority of online traffic is driven by the main commercial search engines (Google, Bing, Yahoo !, etc.), so it is likely that most of the traffic that arrives at your website comes from those sources as well. .
Social media is another technique to direct traffic to our website, but search engines continue to occupy a privileged place because it is what most users use when browsing the Internet.
Therefore, it is crucial that you do your SEO if you want people to find your website and end up visiting it.
Keep in mind that the traffic that a search engine sends you is usually people interested in what you offer. Do not miss the opportunity to attract all the people who are looking for a solution to that problem that you solve better than anyone! Search engine positioning
How to improve SEO in WordPress?search engine positioning
In our blog, we often talk about how you can modify your website to be on the first page of Google. As you can imagine, in the end, it is a matter of focusing on the creation of high-quality content of a specific area or sector.
If you try to cover too many different topics or write little content, it is unlikely that search engines will rank you in the top positions.
There are, however, some additional tasks you can do to further increase your chances of going out on the first page. One of them is to install a plugin like
Yoast SEO that includes several features designed to improve your ranking, such as a site map, meta tags specific to search engines and social networks, etc.Search engine positioning